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In comparison to the almighty Sprite, Sierra Mist boasted $1 billion in annual U.S. sales in 2021. In an attempt to shake things up, PepsiCo is ditching Sierra Mist. Many are wondering if the corporation is simply rebranding the soda and changing its name for the sake of consumer intrigue. The soda was rebranded and reformulated as "Mist Twst.

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Let's be honest: Sierra Mist was the black sheep of lemon-lime sodas. First released by PepsiCo in 1999, it always played third fiddle to both Sprite and 7UP. For decades, Sierra Mist tried to.

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While few mourned Sierra Mist - the soda had captured only 0.1% of the soda-market share to Sprite's 7% - Pepsi's marketing campaign aimed to position Starry as a fresh-faced cool kid on.

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Starry is a lemon-lime soft drink distributed by PepsiCo.Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up.In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero.

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(Sierra Mist was made with real sugar, while Starry uses high-fructose corn syrup.) Because it was less cloying, Starry's citrus flavor read cleaner and crisper than in the older formula.

Sierra Mist Lemon Lime Flavored Soda, 2 Liter Bottle

Although Sierra Mist was one of the most popular sodas in the U.S., boasting $1 billion in annual sales in 2021, Sprite's popularity severely outpaced the soda. With $6 billion in sales and a.

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Jan 12, 2023, 12:30 PM PST. Starry is taking on Sprite to win over more of the lemon-lime soda market share. PepsiCo. PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry.

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1:07. Sierra Mist is being sidelined again. Pepsi's new contender in the lemon-lime soda wars is Starry. This is just the latest move by the beverage company to compete with Sprite, Coca-Cola's.

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Source: Sierra Mist. ‍. After nearly a quarter century of striving in vain to be the sprite, plucky upstart lemon-lime brand that could finally loosen 7Up and Sprite's dizzying stranglehold over the soda fountain. Sierra Mist's long slog came to an unceremonious end in 2023 when parent company PepsiCo abruptly discontinued the brand for good.

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After nearly two decades of Sierra Mist, PepsiCo is swapping it for a new soft drink. Sierra Mist is no more. PepsiCo will no longer sell Sierra Mist and will replace it with a new soda called.

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It's replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola (KO) . Pepsi's internal research showed.

Sierra Mist Soda, Cranberry Splash, 2 L (2.1 qt)

PepsiCo Inc. has discontinued its 24-year-old brand Sierra Mist and is rolling out a new lemon-lime soda, Starry, the company's latest effort to compete with Coca-Cola Co. 's popular Sprite.

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TikTok creator Cierra Mistt claims that PepsiCo has taken legal action against her, sparking speculation and debate. The discontinuation of Sierra Mist and its replacement with a new soft drink.

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Sierra Mist:You've discovered the refreshing NEW home for all Sierra Mist videos on YouTube. Here you'll find the newest television ads and more!

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Sierra Mist brought in $1 billion in annual sales, according to Today. But Sprite, which is owned by Coca-Cola, brought in six times the amount of profit and remains the most popular lemon-lime soda in the U.S. Pepsi decided that it needed to up its game on lemon-lime soda. Enter Starry, the new lemon-lime soda that will be rolled out this week.

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Starry Soda is a beverage released by Pepsi as a replacement for their former beverage called Sierra Mist. It's caffeine free, and is flavored with both lemon and lime. The new drink instantly.