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M&Ms Drops Candy Spokespeople After Backlash to Purple Character

As part of International Women's Day, Mars — M&Ms' parent company - has decided to release a special edition version with all three Green, Brown, and Purple female characters on the packaging. The campaign, known as "Flipping the Status Quo" also aims to support "organizations who are uplifting and empowering women doing incredible work" with $1 from every packet going towards.

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M&M's announced that not only will Purple be featured on her first pack hitting stores in February 2023, but that pack will contain a brand new flavor: Caramel Cold Brew. M&M's. The new Caramel Cold Brew M&M's include a bold coffee flavor, chewy caramel, and the classic M&M's milk chocolate all coated in a candy shell.

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NEWARK, NJ (September 28, 2022) - For the first time in a decade, M&M'S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy - meet Purple. Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness.

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M&Ms parent company Mars introduced their newest "spokescandy" on Sept. 28, the first time a new color has joined the lineup in over a decade. Purple, which joins Red, Orange, Yellow, Green, Blue.

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Purple M&M'S Bulk Candy. $17.99. quick shop. Peanut M&M'S Purple Candy. $34.99 15% Off Easter with code BUNNY. quick shop. SALE! Electric Green M&M'S Bulk Candy. $14.99. quick shop. SALE! Maroon M&M'S Bulk Candy. $14.99. quick shop. SALE! Brown M&M'S Bulk Candy. $14.99. quick shop. find a store. Visit our flagship M&M'S stores around the globe.

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The new purple "spokescandy" is a peanut M&M who was designed to represent acceptance and inclusivity, Mars said.. The company also changed the backstory to Green and Brown, the two women M&Ms.

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These debut M&M'S packs come as the next chapter for Mars' newest M&M'S character, Purple, featuring her not only on packaging, but in packaging as well, alongside green and brown candies. "The M&M'S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong.

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Earlier this year, Mars shocked the internet when it unveiled new looks for its M&M'S characters. Gone were Green's iconic go-go boots, replaced by sneakers. Online, mayhem ensued.

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M&M's donated $1 (up to $500,000) for every view of the YouTube video that announced Purple's arrival, per Today, and the brand is following a similar script with its new limited-edition female.

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It only makes sense that the newest member of the M&M extended family would be purple. After all, fans have been hankering for purple for ages. In 2002, CNN Money reported that over 10 million candy consumers voted to have purple added to the M&M palette — and their wishes have finally come true. Purple will be the first new mascot introduced.

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The first was an image of the brown and green M&M's from 2015 and the other was of the purple M&M, who was introduced in September 2022. None of this was new information. None of this was new.

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At long last, the Purple, Brown and Green M&Ms will be getting their close-up. Ahead ofInternational Women's Day on March 8, M&M's will be selling themed packages that prominently display its purple, brown and green candy-coated chocolate bites - which are apparently the women-coded characters in the bunch.

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Mars have said that Purple has been added as the brand's latest "spokescandy" and was "designed to represent acceptance and inclusivity.". "Our newest member is known for her earnest self.

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Despite the introduction of the purple M&M, you'll still rip open a bag of M&M's and find the original six colors: red, orange, blue, green, yellow and brown. Mars isn't adding a new M&M's.

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After causing outrage by making over the Green M&M and launching a special bag featuring its new Purple character in honor of International Women's Day, M&M'S says it is taking a step back.

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The Red and Green M&M's appear to comment on Purple's dance moves before the entire gang is pictured in frame together with the cast's newest arrival.. M&Ms . RELATED: M&M's Adds Crunchy Cookie.